Concepedia

Ignas Zimaitis

IZ

5

Publications

150

Citations

5

H-Index

2020

Active since

Affiliations

Vilnius University(Current)

University of Zagreb

Ignas Zimaitis is an author at Vilnius University specializing in interactive marketing, communication, and management.

Top concepts

MarketingManagementCommunicationInteractive MarketingArtsSocial MediaMedia MarketingSocial InfluenceConsumer ResearchDigital Marketing

Publications per year

2020–2022

5

Publications

5

From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory

Sigitas Urbonavičius, Mindaugas Degutis, Ignas Zimaitis et al. · Journal of Business Research · 2021 · 73 citations

Online Customer Behavior, Buying Behavior, Social Media +13

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards

Vytautas Dikčius, Sigitas Urbonavičius, Karina Adomavičiūtė et al. · Journal of Marketing Education · 2020 · 41 citations

E-learning, Digital Marketing, Social Marketing +23

Social Media Use and Paranoia: Factors That Matter in Online Shopping

Ignas Zimaitis, Mindaugas Degutis, Sigitas Urbonavičius · Sustainability · 2020 · 15 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Research +19

Willingness to Disclose Personal Information: How to Measure it?

Mindaugas Degutis, Sigitas Urbonavičius, Ignas Zimaitis et al. · Engineering Economics · 2020 · 11 citations · Full text

INFLUENCE OF TRUST AND CONSPIRACY BELIEFS ON THE DISCLOSURE OF PERSONAL DATA ONLINE

Ignas Zimaitis, Sigitas Urbonavičius, Mindaugas Degutis et al. · Journal of Business Economics and Management · 2022 · 10 citations · Full text

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