Concepedia

Karina Adomavičiūtė

KA

6

Publications

195

Citations

6

H-Index

2014

Active since

Affiliations

Vilnius University(Current)

Saint Xavier University

Karina Adomavičiūtė is an author at Vilnius University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorBehavioral ScienceBusinessPersuasionSocial InfluenceMarketing Communication

Publications per year

2014–2020

6

Publications

6

Donation to charity and purchase of cause‐related products: The influence of existential guilt and experience

Sigitas Urbonavičius, Karina Adomavičiūtė, Ieva Urbutyte et al. · Journal of Consumer Behaviour · 2019 · 53 citations

Charity Donation, Behavioral Decision Making, Consumer Motivation +25

RELATIONSHIP BETWEEN UTILITARIAN AND HEDONIC CONSUMER BEHAVIOR AND SOCIALLY RESPONSIBLE CONSUMPTION

Karina Adomavičiūtė · ECONOMICS AND MANAGEMENT · 2014 · 52 citations · Full text

Economics, Behavioral Sciences, Utilitarian Consumer Behavior +14

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards

Vytautas Dikčius, Sigitas Urbonavičius, Karina Adomavičiūtė et al. · Journal of Marketing Education · 2020 · 41 citations

E-learning, Digital Marketing, Social Marketing +23

Cause-related marketing as a commercially and socially oriented activity: what factors influence and moderate the purchasing?

Karina Adomavičiūtė, Goga Bzikadze, Joseph Cherian et al. · Engineering Economics · 2016 · 24 citations · Full text

Digital Marketing, Consumer Study, Moral Considerations +17

The impact of brand and social cause prominence dimensions of fit on consumer intentions to buy cause-related products

Gintarė Dagytė-Kavoliūnė, Karina Adomavičiūtė, Sigitas Urbonavičius · EuroMed Journal of Business · 2020 · 13 citations

Customer Satisfaction, Consumer Intentions, Consumer Research +19

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