Concepedia

Vytautas Dikčius

VD

9

Publications

133

Citations

9

H-Index

2008

Active since

Affiliations

Vilnius University(Current)

Vytautas Dikčius is an author at Vilnius University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionInternational MarketingCultureBrandingPsychologyAdvertising

Publications per year

2008–2021

9

Publications

9

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards

Vytautas Dikčius, Sigitas Urbonavičius, Karina Adomavičiūtė et al. · Journal of Marketing Education · 2020 · 41 citations

E-learning, Digital Marketing, Social Marketing +23

Children’s influence on parental purchase decisions: Scale development and validation

Vytautas Dikčius, Sigitas Urbonavičius, Vilmantė Pakalniškienė et al. · International Journal of Market Research · 2019 · 14 citations

Parental Care, Family Involvement, Behavioral Decision Making +21

CONGRUENCE BETWEEN BRAND AND CONSUMER PERSONALITIES

Vytautas Dikčius, Eleonora Šeimienė, Ermita Zaliene · ECONOMICS AND MANAGEMENT · 2013 · 12 citations

Customer Satisfaction, Consumer Motivation, Consumer Research +16

Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions

Vytautas Dikčius, Indrė Pikturnienė, Eleonora Šeimienė et al. · Journal of Promotion Management · 2018 · 12 citations

Parental Care, Family Involvement, Behavioral Decision Making +21

Movie piracy: how novelty-seeking relates to illegal downloading

Sigitas Urbonavičius, Vytautas Dikčius, Karina Adomavičiūtė et al. · EuroMed Journal of Business · 2018 · 12 citations

Novelty Awareness, Digital Right Management, Piracy Protection +10

Rows per page

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