Sigitas Urbonavičius

Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

Linda D. Hollebeek, Choukri Menidjel, Marko Sarstedt et al. · Psychology and Marketing · 2024 · 109 citations · Full text

Engineering, Digital Marketing, Consumer Study +27

From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory

Sigitas Urbonavičius, Mindaugas Degutis, Ignas Zimaitis et al. · Journal of Business Research · 2021 · 73 citations

Online Customer Behavior, Buying Behavior, Social Media +13

Donation to charity and purchase of cause‐related products: The influence of existential guilt and experience

Sigitas Urbonavičius, Karina Adomavičiūtė, Ieva Urbutyte et al. · Journal of Consumer Behaviour · 2019 · 53 citations

Charity Donation, Behavioral Decision Making, Consumer Motivation +25

Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective

Mindaugas Degutis, Sigitas Urbonavičius, Linda D. Hollebeek et al. · Journal of Retailing and Consumer Services · 2023 · 52 citations

Online Customer Behavior, Consumer Decision Making, Consumer Uncertainty +13

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards

Vytautas Dikčius, Sigitas Urbonavičius, Karina Adomavičiūtė et al. · Journal of Marketing Education · 2020 · 41 citations

E-learning, Digital Marketing, Social Marketing +23