Statistics
Publications
2
Citations
88
H-Index
2
Active since
2015
Affiliations
Indian School of Business(Current)
V. Kumar is an author at Indian School of Business specializing in marketing, editorial theory, and impact factor.
Publications per year
2015–2025
2
2
Guidelines for Theory Selection: The IMPACT Framework
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava et al. · Psychology and Marketing · 2025 · 64 citations · Full text
My Reflections on Publishing in <i>Journal of Marketing</i>
V. Kumar · Journal of Marketing · 2015 · 24 citations
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