Choukri Menidjel

Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

Linda D. Hollebeek, Choukri Menidjel, Marko Sarstedt et al. · Psychology and Marketing · 2024 · 109 citations · Full text

Engineering, Digital Marketing, Consumer Study +27

Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty

Choukri Menidjel, Abderrezzak Benhabib, Anil Bilgihan · Journal of Product & Brand Management · 2017 · 102 citations

Customer Satisfaction, Brand Satisfaction, Brand Equity +15

Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing

Choukri Menidjel, Abderrezzak Benhabib, Anil Bilgihan et al. · International Journal of Retail & Distribution Management · 2019 · 50 citations

Customer Satisfaction, Consumer Motivation, Consumer Research +18

Exploring the impact of personality traits on perceived relationship investment, relationship quality, and loyalty in the retail industry

Choukri Menidjel, Anil Bilgihan, Abderrezzak Benhabib · The International Review of Retail Distribution and Consumer Research · 2020 · 46 citations

How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness

Choukri Menidjel, Anil Bilgihan · Journal of Strategic Marketing · 2021 · 28 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20