Concepedia

Goga Bzikadze

GB

1

Publications

24

Citations

1

H-Index

2016

Active since

Affiliations

Vilnius University(Current)

Goga Bzikadze is an author at Vilnius University specializing in marketing communication, cause-related marketing, and digital marketing.

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Publications per year

2016–2016

1

Publications

1

Cause-related marketing as a commercially and socially oriented activity: what factors influence and moderate the purchasing?

Karina Adomavičiūtė, Goga Bzikadze, Joseph Cherian et al. · Engineering Economics · 2016 · 24 citations · Full text

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