José Ramón Saura

Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

José Ramón Saura · Journal of Innovation & Knowledge · 2020 · 458 citations · Full text

Exploring the boundaries of open innovation: Evidence from social media mining

José Ramón Saura, Daniel Palacios‐Marqués, Domingo Ribeiro Soriano · Technovation · 2022 · 241 citations · Full text

Engineering, Social Medium Monitoring, Media Innovation +24

From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets

José Ramón Saura, Domingo Ribeiro Soriano, Daniel Palacios‐Marqués · International Journal of Information Management · 2021 · 213 citations · Full text

Privacy Protection, Engineering, Business Intelligence +21

Understanding the Digital Marketing Environment with KPIs and Web Analytics

José Ramón Saura, Pedro R. Palos‐Sánchez, Luis Manuel Cerdá Suárez · Future Internet · 2017 · 212 citations · Full text

Marketing, Marketing Analytics, Online Customer Behavior +15

Exploring the challenges of remote work on Twitter users' sentiments: From digital technology development to a post-pandemic era

José Ramón Saura, Domingo Ribeiro Soriano, Pablo Zegarra Saldaña · Journal of Business Research · 2022 · 199 citations · Full text

New Technologies, Engineering, Machine Learning +21