Concepedia

Luis Manuel Cerdá Suárez

LM

8

Publications

405

Citations

8

H-Index

2015

Active since

Affiliations

Universidad Internacional De La Rioja(Current)

University of the Americas

Luis Manuel Cerdá Suárez is an author at Universidad Internacional De La Rioja specializing in management, education, and information management.

Top concepts

EducationManagementInformation ManagementBusinessDigitalizationHigher EducationBusiness IntelligenceDigital TransformationCultureTourism

Publications per year

2015–2024

8

Publications

8

Understanding the Digital Marketing Environment with KPIs and Web Analytics

José Ramón Saura, Pedro R. Palos‐Sánchez, Luis Manuel Cerdá Suárez · Future Internet · 2017 · 212 citations · Full text

Marketing, Marketing Analytics, Online Customer Behavior +15

An Institutional Perspective for Evaluating Digital Transformation in Higher Education: Insights from the Chilean Case

Karen Núñez-Valdés, Susana Quirós y Alpera, Luis Manuel Cerdá Suárez · Sustainability · 2021 · 61 citations · Full text

Rapid Diffusion, Digitalization, Management +12

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Marcus Gonçalves, Yiwei Hu, Irene Aliagas et al. · Cogent Business & Management · 2024 · 41 citations · Full text

A Systemic Perspective for Understanding Digital Transformation in Higher Education: Overview and Subregional Context in Latin America as Evidence

Luis Manuel Cerdá Suárez, Karen Núñez-Valdés, Susana Quirós y Alpera · Sustainability · 2021 · 39 citations · Full text

Digital Education, Culture, Educational System +11

Understanding the relevance of family business, gender and value chains for SMEs' innovation in the context of COVID-19

José Antonio Clemente‐Almendros, Inés González-González, Luis Manuel Cerdá Suárez et al. · International Journal of Entrepreneurial Behaviour & Research · 2023 · 15 citations

Rows per page

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