Concepedia

Irene Aliagas

IA

3

Publications

81

Citations

3

H-Index

2021

Active since

Affiliations

Universidad Complutense de Madrid(Current)

Irene Aliagas is an author at Universidad Complutense de Madrid specializing in interactive marketing, social sciences, and management.

Top concepts

MarketingManagementSocial SciencesInteractive MarketingEmojisMemoryEmotionBrandingCognitionPsychology

Publications per year

2021–2024

3

Publications

3

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Marcus Gonçalves, Yiwei Hu, Irene Aliagas et al. · Cogent Business & Management · 2024 · 41 citations · Full text

Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience

Idoia Rúa Hidalgo, María Galmés Cerezo, Carmen Cristófol Rodríguez et al. · Behavioral Sciences · 2021 · 25 citations · Full text

Emojis, Affective Design, Affective Neuroscience +23

Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames

Irene Aliagas, Jesús Privado, María Dolores Merino · Journal of theoretical and applied electronic commerce research · 2021 · 15 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Study +24

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