Concepedia

Marcus Gonçalves

MG

7

Publications

118

Citations

7

H-Index

1999

Active since

Affiliations

Boston University(Current)

Nichols College

Marcus Gonçalves is an author at Boston University specializing in business, international organization, and global strategy.

Top concepts

BusinessGlobalizationGlobal StrategyInternational BusinessInternational ManagementInternational OrganizationArtsCultureCovid-19Economics

Publications per year

1999–2024

7

Publications

7

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Marcus Gonçalves, Yiwei Hu, Irene Aliagas et al. · Cogent Business & Management · 2024 · 41 citations · Full text

Social media as a data gathering tool for international business qualitative research: opportunities and challenges

Marcus Gonçalves, Erika Cornelius Smith · Journal of Transnational Management · 2018 · 15 citations

Social Data Analysis, Social Medium Monitoring, International Entrepreneurship +20

Drivers for women entrepreneurship in Central Asia: A case analysis of Kazakhstani enterprises

Gulnur Smagulova, Marcus Gonçalves · Journal of Transnational Management · 2023 · 15 citations

Lusophone-African SME internationalization: A case for born global and international joint ventures

Marcus Gonçalves, Erika Cornelius Smith · Journal of Transnational Management · 2019 · 14 citations

Entry Mode Strategies, International Investment, International Entrepreneurship +20

IP multicasting : concepts and applications

Marcus Gonçalves, Kitty Niles · Medical Entomology and Zoology · 1999 · 12 citations

Network Science, Engineering, Internet Protocol +14

Rows per page

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