Ivana Kursan Milaković

Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase

Ivana Kursan Milaković · International Journal of Consumer Studies · 2021 · 253 citations · Full text

Customer Satisfaction, Consumer Adaptability, Consumer Decision Making +15

The determinants and effects of online privacy concerns in the context of e-commerce

Ivan‐Damir Anić, Vatroslav Škare, Ivana Kursan Milaković · Electronic Commerce Research and Applications · 2019 · 95 citations

Privacy Management, Online Customer Behavior, Social Media +12

Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics

Mirela Mihić, Ivana Kursan Milaković · Economic Research-Ekonomska Istraživanja · 2017 · 32 citations · Full text

Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being

Ivana Kursan Milaković, Dario Miočević · Journal of Fashion Marketing and Management · 2022 · 28 citations

Customer Satisfaction, Clothing Buying, Digital Marketing +23

Online impulse buying and cognitive appraisal theory: two countries comparison

Ivana Kursan Milaković, Asad Ahmad · International Journal of Retail & Distribution Management · 2023 · 28 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +22