Using daily store-level data to understand price promotion effects in a semiparametric regression model

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Natural Sciences, Economics, Econometrics +13

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.9K citations · Full text

Business, Economics, Marketing +17

Impact of Sales Promotions on when, what, and how Much to Buy

Journal of Marketing Research · 1988 · 975 citations

Business, Marketing, Marketing Management +16

Price-Induced Patterns of Competition

Robert C. Blattberg, Kenneth J. Wisniewski · Marketing Science · 1989 · 675 citations

Business, Marketing, Marketing Management +14

How Promotions Work

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Management, Marketing, Marketing Management +14