Concepedia

Robert C. Blattberg

RC

Statistics

Publications

43

Citations

6.7K

H-Index

30

Active since

1971

Affiliations

University of Chicago(Current)

Northwestern University

Kellogg's (Canada)

University of Rochester

Carnegie Mellon University

Robert C. Blattberg is an author at University of Chicago specializing in marketing, business, and marketing management.

Publications per year

1971–2009

43

Publications

43

A Comparison of the Stable and Student Distributions as Statistical Models for Stock Prices

Robert C. Blattberg, Nicholas J. Gonedes · The Journal of Business · 1974 · 916 citations

Business, Economics, Finance +8

Price-Induced Patterns of Competition

Robert C. Blattberg, Kenneth J. Wisniewski · Marketing Science · 1989 · 675 citations

Business, Marketing, Marketing Management +14

How Promotions Work

Robert C. Blattberg, Richard A. Briesch, Edward J. Fox · Marketing Science · 1995 · 647 citations

Management, Marketing, Marketing Management +14

Database Models and Managerial Intuition: 50% Model + 50% Manager

Robert C. Blattberg, Stephen J. Hoch · Management Science · 1990 · 477 citations

Business, Business Analytics, Management Information Systems +17

Interactive Marketing: Exploiting the Age of Addressability

John Deighton, Robert C. Blattberg · 1991 · 425 citations

Business, Marketing, Marketing Management +7

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