Concepedia

Robert C. Blattberg

RC

43

Publications

6.7K

Citations

30

H-Index

1971

Active since

Affiliations

University of Chicago(Current)

Northwestern University

University of Rochester

Kellogg's (Canada)

Carnegie Mellon University

Robert C. Blattberg is an author at University of Chicago specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsStatisticsInteractive MarketingConsumer BehaviorQuantitative ManagementConsumer Choice

Publications per year

1971–2009

43

Publications

43

A Comparison of the Stable and Student Distributions as Statistical Models for Stock Prices

Robert C. Blattberg, Nicholas J. Gonedes · The Journal of Business · 1974 · 910 citations

Empirical Finance, Volatility Modeling, Mathematical Statistic +16

Price-Induced Patterns of Competition

Robert C. Blattberg, Kenneth J. Wisniewski · Marketing Science · 1989 · 673 citations

Marketing, Economics, Price-induced Patterns +14

How Promotions Work

Robert C. Blattberg, Richard A. Briesch, Edward J. Fox · Marketing Science · 1995 · 642 citations

Customer Satisfaction, Buying Behavior, Sales Promotion Literature +11

Database Models and Managerial Intuition: 50% Model + 50% Manager

Robert C. Blattberg, Stephen J. Hoch · Management Science · 1990 · 473 citations

Customer Satisfaction, Forecasting Methodology, Business Intelligence +23

Interactive Marketing: Exploiting the Age of Addressability

John Deighton, Robert C. Blattberg · 1991 · 425 citations

Interactive Marketing, Targeted Advertising, Management +5

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