Concepedia
Statistics
Publications
9
Citations
461
H-Index
Active since
2012
Affiliations
Adolfo Ibáñez University(Current)
Universitat Ramon Llull
Georgetown University
Universitat Autònoma de Barcelona
Queensland University of Technology
Andres Cúneo is an author at Adolfo Ibáñez University specializing in brand management, business, and marketing.
Publications per year
2012–2021
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile
Constanza Bianchi, Sandra Milberg, Andres Cúneo · Tourism Management · 2016 · 131 citations
Management, Tourism Management, Destination Management +12
Measuring private labels brand equity: a consumer perspective
Andres Cúneo, María Jesús Yagüe Guillén · European Journal of Marketing · 2012 · 89 citations
Business, Marketing, Marketing Management +17
The Growth of Private Label Brands: A Worldwide Phenomenon?
Andres Cúneo, Sandra Milberg, José Miguel Benavente et al. · Journal of International Marketing · 2014 · 75 citations
Business, Marketing, Marketing Management +11
Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands
Andres Cúneo, Sandra Milberg, María‐del‐Carmen Alarcón‐del‐Amo et al. · European Management Journal · 2018 · 48 citations
Private label brands: measuring equity across consumer segments
Andres Cúneo, María del Pilar Sánchez–López, María Jesús Yagüe Guillén · Journal of Product & Brand Management · 2012 · 33 citations
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