Concepedia

Denise Jarratt

DJ

22

Publications

1K

Citations

18

H-Index

1992

Active since

Affiliations

Charles Sturt University(Current)

Western Sydney University

Denise Jarratt is an author at Charles Sturt University specializing in business, management, and business strategy.

Top concepts

BusinessManagementBusiness StrategyMarketingStrategic ManagementStrategyConsumer ResearchOrganizational BehaviorOrganizational CommunicationSocial Sciences

Publications per year

1992–2014

22

Publications

22

How are Methodologies and Tools Framing Managers' Strategizing Practice in Competitive Strategy Development?

Denise Jarratt, David R. Stiles · British Journal of Management · 2009 · 127 citations

Activity Theory Framework, Project Management, Education +22

A comparison of two alternative interviewing techniques used within an integrated research design: a case study in outshopping using semi‐structured and non‐directed interviewing techniques

Denise Jarratt · Marketing Intelligence & Planning · 1996 · 96 citations

Engineering, Social Sciences, Interviewing Techniques +16

The influence of information and advice on competitive strategy definition in small‐ and medium‐sized enterprises

Greg Burke, Denise Jarratt · Qualitative Market Research An International Journal · 2004 · 94 citations

Strategy Development, Entrepreneurship, Competitive Strategy Definition +17

Outshopping behaviour: an explanation of behaviour by shopper segment using structural equation modelling

Denise Jarratt · The International Review of Retail Distribution and Consumer Research · 2000 · 82 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +17

shopper taxonomy for retail strategy development

Denise Jarratt · The International Review of Retail Distribution and Consumer Research · 1996 · 80 citations

Marketing Analytics, Customer Satisfaction, Shopper Taxonomy +14

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