Concepedia

In-store Segmentation

In-Store Segmentation is a retail marketing strategy that categorizes consumers based on observable behaviors, preferences, and interactions occurring within physical store environments to enable targeted merchandising, personalized promotions, and optimized store operations.

24

Publications

1.4K

Citations

64

Authors

34

Institutions

Publications per year

2017–2026

6

Parents

Publications

24

Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Daqing Chen, Sai Laing Sain, Kun Guo · Journal of Database Marketing & Customer Strategy Management · 2012 · 245 citations · Full text

, , +17

Segmenting retail markets on store image using a consumer-based methodology

Jan‐Benedict E.M. Steenkamp, Michel Wedel · Socio-Environmental Systems Modeling · 1991 · 162 citations · Full text

, , +16

Retail business analytics: Customer visit segmentation using market basket data

Anastasia Griva, Cleopatra Bardaki, Katerina Pramatari et al. · Expert Systems with Applications · 2018 · 140 citations

, , +16

Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles

William R. Darden, William D. Perreault · Journal of Marketing Research · 1976 · 138 citations

, , +15

Segmentation by craft selection criteria and shopping involvement

Bo Hu, Hong Yu · Tourism Management · 2006 · 132 citations

, , +13

1–5 of 24

Authors

64

  1. EK
    Eunmi Kim

    Pusan National University, South Korea

    2 publications · 85 citations

    2

    h-index

  2. WD
    William D. Perreault

    University of North Carolina at Chapel Hill, United States

    2 publications · 226 citations

    2

    h-index

  3. TH
    Taeho Hong

    Pusan National University, South Korea

    2 publications · 85 citations

    2

    h-index

  4. WR
    William R. Darden

    University of Georgia, United States

    2 publications · 226 citations

    2

    h-index

  5. YD
    Yanqing Duan

    University of Bedfordshire, United Kingdom

    1 publications · 13 citations

    1

    h-index

1–5 of 64

Institutions

34

  1. Pusan National University

    Busan, South Korea

    2 h-index

    4 publications

    170 citations

  2. Universitat de València

    Valencia, Spain

    1 h-index

    3 publications

    39 citations

  3. École Supérieure des Sciences Économiques et Commerciales

    Cergy, France

    1 h-index

    1 publications

    39 citations

  4. Curtin University

    Perth, Australia

    1 h-index

    1 publications

    31 citations

  5. University of Alabama

    Tuscaloosa, United States

    1 h-index

    2 publications

    24 citations

  6. Universidad Pública de Navarra (UPNA)

    Pamplona, Spain

    1 h-index

    3 publications

    108 citations

  7. Ball State University

    Muncie, United States

    1 h-index

    1 publications

    11 citations

  8. London South Bank University

    London, United Kingdom

    1 h-index

    3 publications

    735 citations

1–8 of 34

Venues

  1. Journal of Retailing and Consumer Services

    4 publications · 145 citations

    4

    h-index

  2. Journal of Marketing Research

    2 publications · 226 citations

    2

    h-index

  3. 2

    h-index

  4. Expert Systems with Applications

    2 publications · 214 citations

    2

    h-index

  5. Journal of Food Products Marketing

    1 publications · 11 citations

    1

    h-index

1–5