Concepedia

Taeho Hong

TH

12

Publications

641

Citations

11

H-Index

2002

Active since

Affiliations

Pusan National University(Current)

Korea Advanced Institute of Science and Technology

Korea Institute for Advanced Study

Taeho Hong is an author at Pusan National University specializing in management, marketing, and text mining.

Top concepts

ManagementMarketingEngineeringText MiningData ScienceKnowledge DiscoveryCustomer SatisfactionInteractive MarketingBusinessComputer Science

Publications per year

2002–2023

12

Publications

12

Examining the relationship between specific negative emotions and the perceived helpfulness of online reviews

Gang Ren, Taeho Hong · Information Processing & Management · 2018 · 173 citations

Customer Satisfaction, Social Psychology, Social Influence +16

The neural network models for IDS based on the asymmetric costs of false negative errors and false positive errors

Daejoon Joo, Taeho Hong, Ingoo Han · Expert Systems with Applications · 2003 · 90 citations

Artificial Intelligence, Intelligent Information Processing, Engineering +12

Knowledge-based data mining of news information on the Internet using cognitive maps and neural networks

Taeho Hong, Ingoo Han · Expert Systems with Applications · 2002 · 78 citations

News Information, Web Mining, Engineering +14

Segmenting customers in online stores based on factors that affect the customer’s intention to purchase

Taeho Hong, Eunmi Kim · Expert Systems with Applications · 2011 · 73 citations

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +14

Investigating Online Destination Images Using a Topic-Based Sentiment Analysis Approach

Gang Ren, Taeho Hong · Sustainability · 2017 · 64 citations · Full text

Online Destination Images, Digital Marketing, Destination Management +25

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