Concepedia

Customer Segmentation

Customer Segmentation is the analytical process of dividing a customer base into distinct groups based on shared characteristics such as behavior, demographics, or preferences, enabling targeted marketing, personalized engagement, and strategic decision-making across domains including Customer Relationship Management, Marketing Analytics, Retail Analytics, Retail Strategy, Insurance Analytics, and Customer Analytics.

1.5K

Publications

95.6K

Citations

3.4K

Authors

1.3K

Institutions

Publications per year

2017–2026

487

Variants

Customer Market Segmentation

Parents

Children

Publications

1.5K

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations

, , +16

A strategic framework for artificial intelligence in marketing

Ming‐Hui Huang, Roland T. Rust · Journal of the Academy of Marketing Science · 2020 · 1.6K citations · Full text

, , +11

Integration K-Means Clustering Method and Elbow Method For Identification of The Best Customer Profile Cluster

Muhammad Ali Syakur, Bain Khusnul Khotimah, Eka Mala Sari Rochman et al. · IOP Conference Series Materials Science and Engineering · 2018 · 1.2K citations · Full text

, , +12

Fast algorithms for projected clustering

Charų C. Aggarwal, Joel L. Wolf, Philip S. Yu et al. · ACM SIGMOD Record · 1999 · 903 citations · Full text

, , +14

Issues and Advances in Segmentation Research

Yoram Wind · Journal of Marketing Research · 1978 · 801 citations

, , +9

1–5 of 1.5K

Authors

3.4K

  1. SD
    Sally Dibb

    The Open University, United Kingdom

    17 publications · 1K citations

    17

    h-index

  2. SD
    Sara Dolničar

    The University of Queensland, Australia

    13 publications · 1.3K citations

    12

    h-index

  3. PE
    Paul E. Green

    University of Pennsylvania, United States

    11 publications · 1.2K citations

    11

    h-index

  4. WS
    Wayne S. DeSarbo

    Pennsylvania State University, United States

    11 publications · 1.1K citations

    11

    h-index

  5. BB
    Bart Baesens

    KU Leuven, Belgium

    9 publications · 1.3K citations

    9

    h-index

1–5 of 3.4K

Institutions

1.3K

  1. University of Pennsylvania

    Philadelphia, United States

    22 h-index

    35 publications

    4.5K citations

  2. University of Warwick

    Coventry, United Kingdom

    16 h-index

    24 publications

    2.2K citations

  3. KU Leuven

    Leuven, Belgium

    13 h-index

    44 publications

    5.2K citations

  4. Pennsylvania State University

    State College, United States

    12 h-index

    22 publications

    1.7K citations

  5. K.N.Toosi University of Technology

    Tehran, Iran

    12 h-index

    27 publications

    1.5K citations

  6. University of Southampton

    Southampton, United Kingdom

    12 h-index

    15 publications

    1.9K citations

  7. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    11 h-index

    20 publications

    609 citations

  8. Ghent University

    Ghent, Belgium

    11 h-index

    19 publications

    2.6K citations

1–8 of 1.3K

Venues

  1. Expert Systems with Applications

    75 publications · 8.4K citations

    49

    h-index

  2. Journal of Marketing Research

    67 publications · 6.8K citations

    43

    h-index

  3. Journal of Marketing

    JM · 35 publications · 7.6K citations

    30

    h-index

  4. European Journal of Marketing

    EJM · 24 publications · 1.7K citations

    21

    h-index

  5. Journal of Retailing and Consumer Services

    23 publications · 1.6K citations

    20

    h-index

1–5