Concepedia

Customer Tiering

Customer Tiering is a customer segmentation strategy that classifies customers into hierarchical levels based on their value, behavior, or engagement, distinguishing itself by prioritizing resource allocation according to the stratified importance of each group.

4

Publications

596

Citations

10

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

4

The Customer Pyramid: Creating and Serving Profitable Customers

Valarie A. Zeithaml, Roland T. Rust, Katherine N. Lemon · California Management Review · 2001 · 490 citations

, , +11

The Persistence of Customer Profitability: Empirical Evidence and Implications From a Financial Services Firm

Dennis Campbell, Frances X. Frei · Journal of Service Research · 2004 · 52 citations

, , +17

An investigation of competitive pricing among apparel retailers and brands

Genessa Marie Fratto, Michelle R. Jones, Nancy L. Cassill · Journal of Fashion Marketing and Management · 2006 · 32 citations

, , +16

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Anthony Dukes, Yi Zhu · Marketing Science · 2019 · 22 citations

, , +11

The theory-practice research gains from big data: evidence from hospitality loyalty programs

Paulo Rita, María Teresa Borges Tiago, Joana Caetano · International Journal of Contemporary Hospitality Management · 2023 · 12 citations · Full text

, , +17

1–5 of 4

Authors

10

  1. KN
    Katherine N. Lemon

    Boston College, United States

    1 publications · 490 citations

    1

    h-index

  2. YZ
    Yi Zhu

    University of Minnesota, United States

    1 publications · 22 citations

    1

    h-index

  3. FX
    Frances X. Frei

    Harvard University, United States

    1 publications · 52 citations

    1

    h-index

  4. AD
    Anthony Dukes

    University of Southern California, United States

    1 publications · 22 citations

    1

    h-index

  5. MR
    Michelle R. Jones

    Cedars-Sinai Medical Center, United States

    1 publications · 32 citations

    1

    h-index

1–5 of 10

Institutions

3

  1. University of Minnesota

    Minneapolis, United States

    1 h-index

    1 publications

    22 citations

  2. University of Southern California

    Los Angeles, United States

    1 h-index

    1 publications

    22 citations

  3. North Carolina State University

    Raleigh, United States

    1 h-index

    3 publications

    96 citations

  4. Keio University

    Tokyo, Japan

    1 publications

    10 citations

  5. RIKEN Center for Advanced Intelligence Project

    Tokyo, Japan

    1 publications

    10 citations

  6. Universidade dos Açores

    Ponta Delgada, Portugal

    1 publications

    12 citations

  7. Universidade Nova de Lisboa

    Lisbon, Portugal

    1 publications

    12 citations

1–7 of 3

Venues

  1. Journal of Service Research

    JSR · 1 publications · 52 citations

    1

    h-index

  2. Marketing Science

    1 publications · 22 citations

    1

    h-index

  3. Journal of Fashion Marketing and Management

    1 publications · 32 citations

    1

    h-index

  4. California Management Review

    CMR · 1 publications · 490 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 10 citations

1–5