Concepedia

Yi Zhu

YZ

12

Publications

691

Citations

11

H-Index

2008

Active since

Affiliations

University of Minnesota(Current)

University of Southern California

University of California San Diego

The Ohio State University

Yi Zhu is an author at University of Minnesota specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessAdvertisingConsumer ResearchInteractive MarketingEconomicsTelevisionMarket DesignCustomer Satisfaction

Publications per year

2008–2021

12

Publications

12

Television Advertising and Online Search

Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill et al. · Management Science · 2013 · 186 citations

Advertising, Generic Keywords, Interactive Marketing +13

Kenneth C. Wilbur, Yi Zhu · Marketing Science · 2008 · 165 citations

Electronic Auction, Search Engine Optimization, Advertising +11

Hybrid Advertising Auctions

Yi Zhu, Kenneth C. Wilbur · Marketing Science · 2011 · 77 citations

Marketing, Economics, Electronic Auction +15

Effects of TV advertising on keyword search

Mingyu Joo, Kenneth C. Wilbur, Yi Zhu · International Journal of Research in Marketing · 2015 · 62 citations

Advertising, Interactive Marketing, Targeted Advertising +10

Selective Reporting of Factual Content by Commercial Media

Yi Zhu, Anthony Dukes · Journal of Marketing Research · 2014 · 49 citations

Fake News, Monopoly Medium, Selective Reporting +21

Rows per page

1–5 of 12