Concepedia

Mingyu Joo

MJ

8

Publications

387

Citations

8

H-Index

2011

Active since

Affiliations

University of California San Diego(Current)

University of California, Riverside

University of Minnesota

The Ohio State University

Mingyu Joo is an author at University of California San Diego specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementAdvertisingTelevisionConsumer ResearchInteractive MarketingAdvertising EffectivenessEconomicsMarket Design

Publications per year

2011–2022

8

Publications

8

Television Advertising and Online Search

Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill et al. · Management Science · 2013 · 186 citations

Advertising, Generic Keywords, Interactive Marketing +13

Effects of TV advertising on keyword search

Mingyu Joo, Kenneth C. Wilbur, Yi Zhu · International Journal of Research in Marketing · 2015 · 62 citations

Advertising, Interactive Marketing, Targeted Advertising +10

Designing Distributed Ledger technologies, like Blockchain, for advertising markets

Mingyu Joo, Seung Hyun Kim, Anindya Ghose et al. · International Journal of Research in Marketing · 2022 · 37 citations

Marketing, Blockchain, Fintech +9

Bidding Strategies and Consumer Savings in NYOP Auctions

Mingyu Joo, Tridib Mazumdar, S. P. Raj · Journal of Retailing · 2011 · 29 citations

Economics, Electronic Auction, Market Mechanism +6

Advertising and brand attitudes: Evidence from 575 brands over five years

Rex Yuxing Du, Mingyu Joo, Kenneth C. Wilbur · Quantitative Marketing and Economics · 2018 · 24 citations

Marketing, Advertising, Brand Attitudes +9

Rows per page

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