Concepedia

María Teresa Borges Tiago

MT

31

Publications

2.1K

Citations

22

H-Index

2007

Active since

Affiliations

Universidade dos Açores(Current)

University of Lisbon

Universidade Nova de Lisboa

María Teresa Borges Tiago is an author at Universidade dos Açores specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingCommunicationDigital MarketingTourismSocial MediaInteractive MarketingDestination MarketingArts

Publications per year

2007–2025

31

Publications

31

Digital marketing and social media: Why bother?

María Teresa Borges Tiago, José Verissímo · Business Horizons · 2014 · 704 citations · Full text

Social Media, Digital Marketing, Media Marketing +5

Mega or macro social media influencers: Who endorses brands better?

María Teresa Borges Tiago, Joanna Santiago, Flávio Tiago · Journal of Business Research · 2022 · 118 citations · Full text

Customer Brand Engagement, Digital Marketing, Brand Strategy +26

Digital sustainability communication in tourism

Flávio Tiago, Artur Gil, Sara Stemberger et al. · Journal of Innovation & Knowledge · 2020 · 117 citations · Full text

Digital Sustainability Communication, Customer Satisfaction, Tourism Management +16

Confluence of sustainable entrepreneurship, innovation, and digitalization in SMEs

Sónia Avelar, María Teresa Borges Tiago, António Almeida et al. · Journal of Business Research · 2023 · 109 citations · Full text

Impact of the rating system on sentiment and tone of voice: A Booking.com and TripAdvisor comparison study

Paulo Rita, Ricardo F. Ramos, María Teresa Borges Tiago et al. · International Journal of Hospitality Management · 2022 · 88 citations · Full text

Rows per page

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