Concepedia

Joanna Santiago

JS

9

Publications

412

Citations

9

H-Index

2019

Active since

Affiliations

University of Lisbon(Current)

Universidade dos Açores

Instituto Superior de Gestão

Joanna Santiago is an author at University of Lisbon specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingAdvertisingCommunicationConsumer ResearchCustomer SatisfactionInteractive MarketingArtsBrand Equity

Publications per year

2019–2023

9

Publications

9

Mega or macro social media influencers: Who endorses brands better?

María Teresa Borges Tiago, Joanna Santiago, Flávio Tiago · Journal of Business Research · 2022 · 118 citations · Full text

Customer Brand Engagement, Digital Marketing, Brand Strategy +26

The relationship between brand attractiveness and the intent to apply for a job

Joanna Santiago · European Journal of Management and Business Economics · 2019 · 54 citations · Full text

Customer Satisfaction, Eb Attractiveness, Consumer Research +24

Embracing RAISA in restaurants: Exploring customer attitudes toward robot adoption

Joanna Santiago, María Teresa Borges Tiago, Flávio Tiago · Technological Forecasting and Social Change · 2023 · 52 citations · Full text

Artificial Intelligence, Customer Satisfaction, Robot Adoption +20

Digital influencers: An exploratory study of influencer marketing campaign process on instagram

Joanna Santiago, Inês Moreira Castelo · Online Journal of Applied Knowledge Management · 2020 · 50 citations · Full text

Exploratory Study, Digital Marketing, Social Marketing +21

Is firm-generated content a lost cause?

Joanna Santiago, María Teresa Borges Tiago, Flávio Tiago · Journal of Business Research · 2021 · 45 citations

Organizational Economics, Business, Content Creation +4

Rows per page

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