Concepedia

Nancy L. Cassill

NL

25

Publications

696

Citations

17

H-Index

1987

Active since

Affiliations

University of North Carolina at Greensboro(Current)

North Carolina State University

Winthrop University

East Carolina University

University of Alabama

Nancy L. Cassill is an author at University of North Carolina at Greensboro specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessFashionConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingBrand StrategyEngineering

Publications per year

1987–2011

25

Publications

25

Niche market strategy for a mature marketplace

Erin Parrish, Nancy L. Cassill, William Oxenham · Marketing Intelligence & Planning · 2006 · 90 citations

Brand Strategy, Niche Marketing, Market Design +19

Apparel Selection Criteria Related to Female Consumers' Lifestyle

Nancy L. Cassill, Mary Frances Drake · Clothing and Textiles Research Journal · 1987 · 83 citations

Customer Satisfaction, Evaluative Criteria Items, Female Consumers +13

Critical Review on Smart Clothing Product Development

Minyoung Suh, Katherine Carroll, Nancy L. Cassill · Journal of textile and apparel technology and management · 2010 · 61 citations · Full text

Industrial Design, Smart Textile, Engineering +14

Opportunities in the international textile and apparel marketplace for niche markets

Erin Parrish, Nancy L. Cassill, William Oxenham · Journal of Fashion Marketing and Management · 2004 · 35 citations

International Marketing, Trade, Apparel Marketplace +21

Niche market strategy in the textile and apparel industry

Erin Parrish, Nancy L. Cassill, William Oxenham · Journal of Fashion Marketing and Management · 2006 · 35 citations

Engineering, International Marketing, Brand Strategy +19

Rows per page

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