Concepedia

Erin Parrish

EP

7

Publications

225

Citations

7

H-Index

2003

Active since

Affiliations

North Carolina State University(Current)

University of Alabama

East Carolina University

Erin Parrish is an author at North Carolina State University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementFashionBrand StrategyGlobal MarketingBrandingGlobal StrategyTextile ScienceBrand Management

Publications per year

2003–2010

7

Publications

7

Niche market strategy for a mature marketplace

Erin Parrish, Nancy L. Cassill, William Oxenham · Marketing Intelligence & Planning · 2006 · 90 citations

Brand Strategy, Niche Marketing, Market Design +19

Opportunities in the international textile and apparel marketplace for niche markets

Erin Parrish, Nancy L. Cassill, William Oxenham · Journal of Fashion Marketing and Management · 2004 · 35 citations

International Marketing, Trade, Apparel Marketplace +21

Niche market strategy in the textile and apparel industry

Erin Parrish, Nancy L. Cassill, William Oxenham · Journal of Fashion Marketing and Management · 2006 · 35 citations

Engineering, International Marketing, Brand Strategy +19

Retailers' use of niche marketing in product development

Erin Parrish · Journal of Fashion Marketing and Management · 2010 · 25 citations

Product Labeling, Consumer Research, Brand Strategy +21

Measuring the Competitive Advantage of the US Textile and Apparel Industry

Erin Parrish, Matt Berdine, Nancy L. Cassill et al. · SSRN Electronic Journal · 2008 · 19 citations · Full text

Rows per page

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