Concepedia

Mary Frances Drake

MF

11

Publications

512

Citations

11

H-Index

1979

Active since

Affiliations

University of Tennessee at Knoxville(Current)

University of Arizona

University of North Carolina at Greensboro

Mary Frances Drake is an author at University of Tennessee at Knoxville specializing in fashion, management, and consumer research.

Top concepts

FashionManagementConsumer ResearchBusinessMarketingGenderConsumer BehaviorCustomer SatisfactionBehavioral ScienceSociology

Publications per year

1979–1993

11

Publications

11

Consumer intention to utilize electronic shopping

Soyeon Shim, Mary Frances Drake · Journal of Direct Marketing · 1990 · 150 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23

Apparel Selection Criteria Related to Female Consumers' Lifestyle

Nancy L. Cassill, Mary Frances Drake · Clothing and Textiles Research Journal · 1987 · 83 citations

Customer Satisfaction, Evaluative Criteria Items, Female Consumers +13

Consumer Intention to Purchase Apparel by Mail Order: Beliefs, Attitude, and Decision Process Variables

Soyeon Shim, Mary Frances Drake · Clothing and Textiles Research Journal · 1990 · 62 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Apparel Selection by Employed Women: A Typology of Information Search Patterns

Soyeon Shim, Mary Frances Drake · Clothing and Textiles Research Journal · 1988 · 44 citations

Customer Satisfaction, Exploratory Search, Information Seeking +18

Dress as An Influence on The Perceptions of Management Characteristics in Women

Sandra Forsythe, Mary Frances Drake, C. A. Cox · Home Economics Research Journal · 1984 · 40 citations

Gendered Perception, Management Level Positions, Organizational Characteristic +25

Rows per page

1–5 of 11