Hybrid Segmentation

Hybrid Segmentation is a customer segmentation strategy that integrates multiple segmentation bases—such as demographic, behavioral, psychographic, and geographic variables—within a unified analytical framework to enhance market partitioning accuracy and strategic targeting efficacy.

161

Publications

6.5K

Citations

573

Authors

295

Institutions

Publications per year

2017–2026

69

Authors

573

  1. TP
    Tao Peng

    Soochow University, China

    3 publications · 69 citations

    3

    h-index

  2. TE
    Tomas Eklund

    Åbo Akademi University, Finland

    2 publications · 40 citations

    2

    h-index

  3. WE
    Wilburn E. Reddick

    St. Jude Children's Research Hospital, United States

    2 publications · 58 citations

    2

    h-index

  4. RS
    R. S. Anand

    Indian Institute of Technology Roorkee, India

    2 publications · 142 citations

    2

    h-index

  5. WM
    Wan Mimi Diyana Wan Zaki

    National University of Malaysia, Malaysia

    2 publications · 53 citations

    2

    h-index

1–5 of 573

Venues

  1. IEEE Access

    7 publications · 196 citations

    6

    h-index

  2. Biomedical Signal Processing and Control

    3 publications · 223 citations

    3

    h-index

  3. Magnetic Resonance Imaging

    3 publications · 165 citations

    3

    h-index

  4. EURASIP Journal on Image and Video Processing

    2 publications · 85 citations

    2

    h-index

  5. Medical & Biological Engineering & Computing

    2 publications · 41 citations

    2

    h-index

1–5