Retail Analytics

Retail analytics is an analytical practice that systematically collects and analyzes operational and transactional data from retail channels to identify patterns in customer behavior and market trends, thereby supporting evidence-based decision-making regarding inventory management, pricing strategy, merchandising, and operational efficiency.

700

Publications

39.6K

Citations

1.8K

Authors

784

Institutions

Publications per year

2017–2026

323

Authors

1.8K

  1. ML
    Marshall L. Fisher

    University of Pennsylvania, United States

    8 publications · 523 citations

    8

    h-index

  2. DG
    Dhruv Grewal

    Babson College, United States

    7 publications · 2K citations

    7

    h-index

  3. BM
    Brad M. Barber

    University of California, Davis, United States

    6 publications · 1.2K citations

    6

    h-index

  4. TO
    Terrance Odean

    University of California, Berkeley, United States

    6 publications · 1.2K citations

    6

    h-index

  5. FT
    Frédéric Thiesse

    University of Würzburg, Germany

    5 publications · 203 citations

    5

    h-index

1–5 of 1.8K

Venues

  1. Journal of Retailing and Consumer Services

    33 publications · 2.2K citations

    24

    h-index

  2. Journal of Retailing

    28 publications · 4.6K citations

    23

    h-index

  3. SSRN Electronic Journal

    Repository · 31 publications · 771 citations

    16

    h-index

  4. European Journal of Operational Research

    17 publications · 750 citations

    15

    h-index

  5. Expert Systems with Applications

    13 publications · 654 citations

    13

    h-index

1–5

See also

Retail Analytics

Core Methods

Applications

Data Sources

Evaluation

Challenges