Concepedia

Customer Lifetime Value

Customer Lifetime Value is a predictive metric in customer analytics that quantifies the total net profit a firm expects to derive from a customer over the entire duration of their relationship, distinguished from other performance metrics by its forward-looking, cumulative, and relationship-specific focus on individual or cohort-level value generation.

312

Publications

33.4K

Citations

661

Authors

346

Institutions

Publications per year

2017–2026

86

Variants

CltvClvLtv

Parents

Children

Publications

312

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml · Journal of Marketing · 2003 · 2.1K citations

, , +9

A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction

Ruth N. Bolton · Marketing Science · 1998 · 2K citations

, , +16

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Werner Reinartz, V. Kumar · Journal of Marketing · 2000 · 1.4K citations

, , +10

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

, , +15

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Werner Reinartz, V. Kumar · Journal of Marketing · 2003 · 1.2K citations

, , +17

1–5 of 312

Authors

661

  1. VK
    V. Kumar

    Georgia State University, United States

    17 publications · 7.1K citations

    17

    h-index

  2. BG
    Bruce G. S. Hardie

    London Business School, United Kingdom

    10 publications · 2.1K citations

    10

    h-index

  3. PS
    Peter S. Fader

    University of Pennsylvania, United States

    10 publications · 1.4K citations

    10

    h-index

  4. LR
    Lynette Ryals

    Cranfield University, United Kingdom

    6 publications · 665 citations

    6

    h-index

  5. RV
    Rajkumar Venkatesan

    University of Virginia, United States

    5 publications · 2.7K citations

    5

    h-index

1–5 of 661

Institutions

346

  1. University of Pennsylvania

    Philadelphia, United States

    15 h-index

    16 publications

    2K citations

  2. Georgia State University

    Atlanta, United States

    11 h-index

    11 publications

    2.5K citations

  3. London Business School

    London, United Kingdom

    10 h-index

    10 publications

    2.1K citations

  4. University of Virginia

    Charlottesville, United States

    8 h-index

    8 publications

    2.1K citations

  5. College of Business Administration

    Riga, Latvia

    6 h-index

    6 publications

    3.4K citations

  6. Boston College

    Boston, United States

    6 h-index

    6 publications

    2.8K citations

  7. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    6 h-index

    6 publications

    2.3K citations

  8. Columbia University

    New York, United States

    6 h-index

    6 publications

    1.4K citations

1–8 of 346

Venues

  1. Journal of Marketing

    JM · 19 publications · 9.2K citations

    19

    h-index

  2. Marketing Science

    17 publications · 4.9K citations

    15

    h-index

  3. Journal of Interactive Marketing

    JIM · 14 publications · 2.8K citations

    14

    h-index

  4. Journal of Service Research

    JSR · 8 publications · 3K citations

    8

    h-index

  5. SSRN Electronic Journal

    Repository · 8 publications · 143 citations

    8

    h-index

1–5