Concepedia

Customer Lifetime Value Estimation

Customer Lifetime Value Estimation is a predictive analytic method that quantifies the total net profit a firm expects to derive from a customer over the entire duration of their relationship, distinguished by its focus on forecasting individual-level customer value using statistical, machine learning, or probabilistic models.

231

Publications

23.4K

Citations

493

Authors

272

Institutions

Publications per year

2017–2026

51

Parents

Publications

231

A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction

Ruth N. Bolton · Marketing Science · 1998 · 2K citations

, , +16

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Werner Reinartz, V. Kumar · Journal of Marketing · 2003 · 1.2K citations

, , +17

Customer lifetime value: Marketing models and applications

Paul D. Berger, Nada Nasr · Journal of Interactive Marketing · 1998 · 983 citations

, , +14

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Rajkumar Venkatesan, V. Kumar · Journal of Marketing · 2004 · 938 citations

, , +14

Creating Enduring Customer Value

V. Kumar, Werner Reinartz · Journal of Marketing · 2016 · 753 citations

, , +16

1–5 of 231

Authors

493

  1. VK
    V. Kumar

    Georgia State University, United States

    14 publications · 4.3K citations

    14

    h-index

  2. PS
    Peter S. Fader

    University of Pennsylvania, United States

    8 publications · 1.3K citations

    8

    h-index

  3. BG
    Bruce G. S. Hardie

    London Business School, United Kingdom

    8 publications · 2K citations

    8

    h-index

  4. PD
    Paul D. Berger

    Boston University, United States

    5 publications · 1.5K citations

    5

    h-index

  5. RV
    Rajkumar Venkatesan

    University of Virginia, United States

    4 publications · 1.4K citations

    4

    h-index

1–5 of 493

Institutions

272

  1. University of Pennsylvania

    Philadelphia, United States

    11 h-index

    16 publications

    2K citations

  2. Georgia State University

    Atlanta, United States

    8 h-index

    13 publications

    2.1K citations

  3. London Business School

    London, United Kingdom

    8 h-index

    8 publications

    2K citations

  4. Northwestern University

    Evanston, United States

    7 h-index

    7 publications

    1K citations

  5. University of Virginia

    Charlottesville, United States

    6 h-index

    7 publications

    586 citations

  6. University of Connecticut

    Storrs, United States

    5 h-index

    6 publications

    1.7K citations

  7. Columbia University

    New York, United States

    5 h-index

    5 publications

    963 citations

  8. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    5 h-index

    9 publications

    1.6K citations

1–8 of 272

Venues

  1. Journal of Marketing

    JM · 16 publications · 5.3K citations

    16

    h-index

  2. Marketing Science

    13 publications · 3.9K citations

    12

    h-index

  3. Journal of Interactive Marketing

    JIM · 10 publications · 2.1K citations

    10

    h-index

  4. SSRN Electronic Journal

    Repository · 7 publications · 127 citations

    7

    h-index

  5. Expert Systems with Applications

    6 publications · 721 citations

    6

    h-index

1–5