Customer Base Valuation

Customer Base Valuation is a financial estimation framework that quantifies the total present value of a firm’s future profits attributable to its existing customer relationships, distinguished from other valuation methods by its focus on customer-level data and long-term behavioral dynamics.

32

Publications

2.1K

Citations

58

Authors

40

Institutions

Publications per year

2017–2026

6

Authors

58

  1. PS
    Peter S. Fader

    University of Pennsylvania, United States

    7 publications · 790 citations

    7

    h-index

  2. BG
    Bruce G. S. Hardie

    London Business School, United Kingdom

    5 publications · 731 citations

    5

    h-index

  3. MC
    Maxime C. Cohen

    McGill University, Canada

    3 publications · 199 citations

    3

    h-index

  4. IL
    Ilan Lobel

    New York University, United States

    3 publications · 199 citations

    3

    h-index

  5. RP
    Renato Paes Leme

    Google (United States), United States

    3 publications · 199 citations

    3

    h-index

1–5 of 58

Venues

  1. SSRN Electronic Journal

    Repository · 5 publications · 85 citations

    5

    h-index

  2. Management Science

    3 publications · 392 citations

    3

    h-index

  3. Journal of Marketing Research

    3 publications · 641 citations

    3

    h-index

  4. Marketing Science

    3 publications · 177 citations

    3

    h-index

  5. Journal of Risk & Insurance

    1 publications · 41 citations

    1

    h-index

1–5