Concepedia

Customer Value Heterogeneity

Customer Value Heterogeneity is a theoretical construct in customer lifetime value research that denotes the variation in the expected net present value of profits across individual customers, attributable to differences in purchasing behaviors, retention patterns, and responsiveness to marketing efforts.

16

Publications

944

Citations

47

Authors

35

Institutions

Publications per year

2017–2026

9

Parents

Publications

16

Customer Profitability in a Supply Chain

Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan · Journal of Marketing · 2001 · 330 citations

, , +12

Customer value analysis in a heterogeneous market

Wayne S. DeSarbo, Kamel Jedidi, Indrajit Sinha · Strategic Management Journal · 2001 · 279 citations

, , +15

Understanding heterogeneous preferences of hotel choice attributes: Do customer segments matter?

Dohee Kim, Sukhwa Hong, Byung‐Jin Park et al. · Journal of Hospitality and Tourism Management · 2020 · 50 citations

, , +16

Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing

María Fuentes Blasco, Beatriz Moliner Velázquez, Irene Gil Saura · Management Decision · 2017 · 38 citations · Full text

, , +16

Explaining Market Heterogeneity in Terms of Value Perceptions

David Martín, Carmen Barroso Castro, Enrique Martín Armario · Service Industries Journal · 2007 · 33 citations

, , +15

1–5 of 16

Authors

47

  1. DK
    Dohee Kim

    Hallym University, South Korea

    1 publications · 50 citations

    1

    h-index

  2. EM
    Enrique Martín Armario

    Universidad de Sevilla, Spain

    1 publications · 33 citations

    1

    h-index

  3. ML
    Minqiang Li

    Tianjin University, China

    1 publications · 24 citations

    1

    h-index

  4. MG
    Min Gong

    Chinese Academy of Sciences, China

    1 publications · 22 citations

    1

    h-index

  5. TN
    Tram-Anh Ngoc Pham

    Ho Chi Minh City University of Technology, Vietnam

    1 publications · 17 citations

    1

    h-index

1–5 of 47

Institutions

35

  1. Pennsylvania State University

    State College, United States

    2 h-index

    3 publications

    573 citations

  2. Georgia State University

    Atlanta, United States

    1 h-index

    1 publications

    15 citations

  3. Tokyo University of Science

    Tokyo, Japan

    1 h-index

    1 publications

    33 citations

  4. University of Oxford

    Oxford, United Kingdom

    1 h-index

    1 publications

    14 citations

  5. New York University

    New York, United States

    1 h-index

    1 publications

    18 citations

  6. Temple University

    Philadelphia, United States

    1 h-index

    1 publications

    279 citations

  7. Institut Régional d’Administration de Lille

    Lille, France

    1 h-index

    1 publications

    10 citations

  8. Rowan University

    Glassboro, United States

    1 h-index

    1 publications

    22 citations

1–8 of 35

Venues

  1. European Journal of Marketing

    EJM · 2 publications · 38 citations

    2

    h-index

  2. Journal of Hospitality and Tourism Management

    1 publications · 50 citations

    1

    h-index

  3. Strategic Management Journal

    SMJ · 1 publications · 279 citations

    1

    h-index

  4. International Journal of Electronic Commerce

    IJEC · 1 publications · 18 citations

    1

    h-index

  5. Journal of Strategic Marketing

    1 publications · 14 citations

    1

    h-index

1–5