María Fuentes Blasco

Logistics service quality: a new way to loyalty

Irene Gil Saura, David Servera Francés, Gloria Berenguer Contrí et al. · Industrial Management & Data Systems · 2008 · 223 citations

Customer Satisfaction, Logistics Processes, Logistics Research +16

The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

Rocío Huerta-Álvarez, Jesús Cambra‐Fierro, María Fuentes Blasco · Journal of Destination Marketing & Management · 2020 · 179 citations

Social Media Communication, Social Media, Destination Marketing +12

Innovation as the key to gain performance from absorptive capacity and human capital

Mahir Pradana, Ana Pérez‐Luño, María Fuentes Blasco · Technology Analysis and Strategic Management · 2020 · 90 citations · Full text

Spanish Companies, Resource-based View, Innovation Study +15

Social media communications and festival brand equity: Millennials vs Centennials

María Pilar Llopis Amorós, Irene Gil Saura, María Eugenia Ruíz Molina et al. · Journal of Hospitality and Tourism Management · 2019 · 86 citations

Culture, Advertising, Brand Equity +13

Engaging shoppers through mobile apps: the role of gamification

Francesca De Canio, María Fuentes Blasco, Elisa Martinelli · International Journal of Retail & Distribution Management · 2021 · 86 citations · Full text

Engineering, Digital Marketing, Consumer Motivation +26