Concepedia

Rocío Huerta-Álvarez

RH

3

Publications

251

Citations

3

H-Index

2020

Active since

Affiliations

Universidad de Lima(Current)

Universidad Pablo de Olavide

Rocío Huerta-Álvarez is an author at Universidad de Lima specializing in brand management, business, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityBrand ManagementConsumer EngagementTourismSocial MediaCommunicationBrand Strategy

Publications per year

2020–2021

3

Publications

3

The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

Rocío Huerta-Álvarez, Jesús Cambra‐Fierro, María Fuentes Blasco · Journal of Destination Marketing & Management · 2020 · 179 citations

Social Media Communication, Social Media, Destination Marketing +12

Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

Jesús Cambra‐Fierro, María Fuentes Blasco, Rocío Huerta-Álvarez et al. · Service Business · 2021 · 48 citations · Full text

Experiential Services, Customer Satisfaction, Customer Experience +12

Destination recovery during COVID-19 in an emerging economy: Insights from Perú

Jesús Cambra‐Fierro, María Fuentes Blasco, Rocío Huerta-Álvarez et al. · European Research on Management and Business Economics · 2021 · 24 citations · Full text

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