Jesús Cambra‐Fierro

The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

Rocío Huerta-Álvarez, Jesús Cambra‐Fierro, María Fuentes Blasco · Journal of Destination Marketing & Management · 2020 · 179 citations

Social Media Communication, Social Media, Destination Marketing +12

Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks

Jesús Cambra‐Fierro, Juan Florín, Lourdes Pérez et al. · Management Decision · 2011 · 129 citations

Marketing, Knowledge Transfer, Nexus Linking Imo +15

Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context

Jesús Cambra‐Fierro, Susan Hart, Yolanda Polo‐Redondo · Journal of Business Ethics · 2007 · 115 citations

Environmental Ethics, Simply Business, Environmental Respect +8

“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”

Jesús Cambra‐Fierro, Lourdes Pérez, Emily Mary Grott · Journal of Retailing and Consumer Services · 2016 · 94 citations

Fintech, Co-creation Framework, Management +5

Creating satisfaction in the demand‐supply chain: the buyers' perspective

Jesús Cambra‐Fierro, Yolanda Polo‐Redondo · Supply Chain Management An International Journal · 2008 · 87 citations

Customer Satisfaction, Supplier Relationship, Relationship Quality Concept +13