Jesús Cambra‐Fierro

The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

Rocío Huerta-Álvarez, Jesús Cambra‐Fierro, María Fuentes Blasco · Journal of Destination Marketing & Management · 2020 · 192 citations

Business, Marketing, Marketing Management +17

Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks

Jesús Cambra‐Fierro, Juan Florín, Lourdes Pérez et al. · Management Decision · 2011 · 130 citations

Business, Strategic Management, Strategy +13

Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context

Jesús Cambra‐Fierro, Susan Hart, Yolanda Polo‐Redondo · Journal of Business Ethics · 2007 · 115 citations

Management, Environmental Management, Sustainability Management +16

“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”

Jesús Cambra‐Fierro, Lourdes Pérez, Emily Mary Grott · Journal of Retailing and Consumer Services · 2016 · 94 citations

Business, Marketing, Banking +9

Sustainability and Business Outcomes in the Context of SMEs: Comparing Family Firms vs. Non-Family Firms

María Eugenia López-Pérez, Iguácel Melero‐Polo, Rosario Vázquez‐Carrasco et al. · Sustainability · 2018 · 92 citations · Full text

Business, Strategic Management, Sustainability Management +17