Iguácel Melero‐Polo

Sustainability and Business Outcomes in the Context of SMEs: Comparing Family Firms vs. Non-Family Firms

María Eugenia López-Pérez, Iguácel Melero‐Polo, Rosario Vázquez‐Carrasco et al. · Sustainability · 2018 · 87 citations · Full text

Family-owned Business, Firms Vs, Entrepreneurship +17

Can complaint-handling efforts promote customer engagement?

Jesús Cambra‐Fierro, Iguácel Melero‐Polo, F. Javier Sesé · Service Business · 2015 · 81 citations

Customer Satisfaction, Interactive Marketing, Management +7

Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence

Lily Gao, Iguácel Melero‐Polo, F. Javier Sesé · Journal of Service Research · 2019 · 79 citations

Customer Experience, Customer Satisfaction, Consumer Research +18

Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness

Jorge Matute, Iguácel Melero‐Polo · Australasian Journal of Educational Technology · 2018 · 74 citations · Full text

Innovation Adoption, Flow Experience, Digital Marketing +30

Customer value co-creation over the relationship life cycle

Jesús Cambra‐Fierro, Iguácel Melero‐Polo, F. Javier Sesé · Journal of Service Theory and Practice · 2018 · 68 citations

Customer Satisfaction, Relationship Life Cycle, Consumer Research +16