Rosario Vázquez‐Carrasco

Influence of personality traits on satisfaction, perception of relational benefits, and loyalty in a personal service context

Rosario Vázquez‐Carrasco, Gordon R. Foxall · Journal of Retailing and Consumer Services · 2005 · 137 citations

Relational Benefits, Customer Satisfaction, Personal Service Context +13

Positive vs. negative switching barriers: the influence of service consumers' need for variety

Rosario Vázquez‐Carrasco, Gordon R. Foxall · Journal of Consumer Behaviour · 2006 · 124 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +17

Sustainability and Business Outcomes in the Context of SMEs: Comparing Family Firms vs. Non-Family Firms

María Eugenia López-Pérez, Iguácel Melero‐Polo, Rosario Vázquez‐Carrasco et al. · Sustainability · 2018 · 87 citations · Full text

Family-owned Business, Firms Vs, Entrepreneurship +17

Company image and corporate social responsibility: reflecting with SMEs' managers

Elena Fraj Andrés, María Eugenia López-Pérez, Iguácel Melero‐Polo et al. · Marketing Intelligence & Planning · 2012 · 51 citations · Full text

Smes Context, Business Operations, Stakeholder Management +15

Customer engagement: Innovation in non-technical marketing processes

Jesús Cambra‐Fierro, Iguácel Melero‐Polo, Rosario Vázquez‐Carrasco · Innovation · 2013 · 48 citations

Customer Experience, Customer Satisfaction, Client Portfolio Management +14