Concepedia

Elena Fraj Andrés

EF

21

Publications

3.1K

Citations

18

H-Index

2006

Active since

Affiliations

Universidad de Zaragoza(Current)

Elena Fraj Andrés is an author at Universidad de Zaragoza specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchBusiness StrategyStrategic ManagementCorporate Social ResponsibilityGreen MarketingEnvironmental Economics

Publications per year

2006–2022

21

Publications

21

Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success

Elena Fraj Andrés, Jorge Matute, Iguácel Melero · Tourism Management · 2014 · 456 citations

Environmental Strategies, Tourism Management, Organization-environment Relationship +12

Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis

Elena Fraj Andrés, Eva Martínez · Journal of Consumer Marketing · 2006 · 438 citations

Sustainable Consumption, Green Marketing, Consumer Study +26

Ecological consumer behaviour: an empirical analysis

Elena Fraj Andrés, Eva Martı́nez · International Journal of Consumer Studies · 2006 · 312 citations

Green Marketing, Consumer Study, Consumer Research +23

Family as a source of consumer‐based brand equity

Rafael Bravo, Elena Fraj Andrés, Eva Martínez Salinas · Journal of Product & Brand Management · 2007 · 296 citations

Family Associations, Consumer Research, Brand Strategy +19

The effects of learner-generated videos for YouTube on learning outcomes and satisfaction

Carlos Orús, María José Barlés Arizón, Daniel Belanche et al. · Computers & Education · 2016 · 262 citations

E-learning, Performance Studies, Learning Sciences +9

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