Eva Martínez

Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis

Elena Fraj Andrés, Eva Martínez · Journal of Consumer Marketing · 2006 · 441 citations

Natural Resources, Marketing, Consumer Behavior +10

Influence of personality on ecological consumer behaviour

Elena Fraj Andrés, Eva Martínez · Journal of Consumer Behaviour · 2006 · 171 citations

Social Sciences, Marketing, Psychology +13

The effect of service brand extensions on corporate image

José Miguel Pina Pérez, Eva Martínez, Leslie de Chernatony et al. · European Journal of Marketing · 2006 · 125 citations

Business, Marketing, Marketing Management +16

Effect of brand extension strategies on brand image

Eva Martínez, Yolanda Polo, Leslie de Chernatony · International Marketing Review · 2008 · 113 citations

Business, Marketing, Marketing Management +10

The effect of consumer's psychographic variables upon deal-proneness

Eva Martínez, Teresa Montaner Gutiérrez · Journal of Retailing and Consumer Services · 2005 · 103 citations

Business, Marketing, Psychology +11