Concepedia

Yolanda Polo

YP

20

Publications

1.2K

Citations

17

H-Index

1996

Active since

Affiliations

Universidad de Zaragoza(Current)

Yolanda Polo is an author at Universidad de Zaragoza specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer BehaviorEconomicsCustomer SatisfactionBusiness StrategyCommunicationStrategic Management

Publications per year

1996–2017

20

Publications

20

Followers' entry timing: evidence from the Spanish banking sector after deregulation

Lucio Fuentelsaz, Jaime Gómez, Yolanda Polo · Strategic Management Journal · 2002 · 145 citations

Human Migration, Entry Timing Decisions, Central Banking +22

Loyalty to grocery stores in the Spanish market of the 1990s

Carlos Flavián, Eva Martı́nez, Yolanda Polo · Journal of Retailing and Consumer Services · 2001 · 130 citations

Economics, Food Marketing, Management +8

Effect of brand extension strategies on brand image

Eva Martínez, Yolanda Polo, Leslie de Chernatony · International Marketing Review · 2008 · 113 citations

Brand Strategy, Consumer Research, Brand Loyalty +16

The acceptance and diffusion of new consumer durables: differences between first and last adopters

Eva Martínez, Yolanda Polo, Carlos Flavián · Journal of Consumer Marketing · 1998 · 105 citations

Customer Satisfaction, Innovation Adoption, Consumer Study +21

The evolution of mobile communications in Europe: The transition from the second to the third generation

Lucio Fuentelsaz, Juan P. Maícas, Yolanda Polo · Telecommunications Policy · 2008 · 70 citations

Third Generation, 5G System, 6G +7

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