Concepedia
Statistics
Publications
17
Citations
3.5K
H-Index
Active since
2001
Affiliations
Universidad de Zaragoza(Current)
Aston University
Università della Svizzera italiana
University of Birmingham
Universitat Ramon Llull
Eva Martı́nez is an author at Universidad de Zaragoza specializing in marketing, business, and brand management.
Publications per year
2001–2019
Transformational leadership and employee performance: The role of identification, engagement and proactive personality
Isabel Buil, Eva Martı́nez, Jorge Matute · International Journal of Hospitality Management · 2018 · 760 citations
Management, Leadership, Organizational Behavior +12
Examining the role of advertising and sales promotions in brand equity creation
Isabel Buil, Leslie de Chernatony, Eva Martı́nez · Journal of Business Research · 2011 · 483 citations
Business, Marketing, Marketing Management +14
The influence of brand equity on consumer responses
Isabel Buil, Eva Martı́nez, Leslie de Chernatony · Journal of Consumer Marketing · 2013 · 381 citations
Ecological consumer behaviour: an empirical analysis
Elena Fraj Andrés, Eva Martı́nez · International Journal of Consumer Studies · 2006 · 315 citations
Natural Resources, Marketing, Consumer Behavior +10
The effect of brand extension strategies upon brand image
Eva Martı́nez, Leslie de Chernatony · Journal of Consumer Marketing · 2004 · 305 citations
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