Concepedia

Eva Martínez

EM

24

Publications

1.8K

Citations

17

H-Index

1998

Active since

Affiliations

Universidad Politécnica de Cartagena(Current)

Universidad de Sevilla

Coventry University

Universidad de Murcia

University of Padua

Eva Martínez is an author at Universidad Politécnica de Cartagena specializing in management, business, and education.

Top concepts

ManagementBusinessEducationMarketingTechnologyEngineeringKnowledge ManagementOrganizational BehaviorE-learningBusiness Strategy

Publications per year

1998–2023

24

Publications

24

Digital technologies and firm performance: The role of digital organisational culture

Eva Martínez, Juan‐Gabriel Cegarra‐Navarro, Francisco Javier Alfonso-Ruiz · Technological Forecasting and Social Change · 2020 · 633 citations

Digital Business, Organizational Communication, Firm Performance +13

The negative impact of brand extensions on parent brand image

Eva Martínez, José Miguel Pina Pérez · Journal of Product & Brand Management · 2003 · 147 citations

Marketing, Brand Equity, Extended Brand +12

Resilience in healthcare systems: Cyber security and digital transformation

Alexeis García-Pérez, Juan‐Gabriel Cegarra‐Navarro, Mark Paul Sallos et al. · Technovation · 2022 · 142 citations · Full text

Brand extension feedback: The role of advertising

Eva Martínez, Teresa Montaner Gutiérrez, José Miguel Pina Pérez · Journal of Business Research · 2008 · 127 citations

Marketing, Advertising, Management +6

Healthcare service evolution towards the Internet of Things: An end-user perspective

Eva Martínez, Juan‐Gabriel Cegarra‐Navarro, Alexeis García-Pérez et al. · Technological Forecasting and Social Change · 2018 · 107 citations

End-user Perspective, Technology, Engineering +9

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