Concepedia

Teresa Montaner Gutiérrez

TM

12

Publications

975

Citations

12

H-Index

2005

Active since

Affiliations

Universidad de Zaragoza(Current)

Università della Svizzera italiana

Teresa Montaner Gutiérrez is an author at Universidad de Zaragoza specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementBusinessBrand StrategyBrand ManagementBrand DevelopmentConsumer BehaviorBrandingBrand Equity

Publications per year

2005–2016

12

Publications

12

The role of bank image for customers versus non‐customers

Rafael Bravo, Teresa Montaner Gutiérrez, José Miguel Pina Pérez · International Journal of Bank Marketing · 2009 · 147 citations

Customer Satisfaction, Bank Image, Consumer Research +19

Brand extension feedback: The role of advertising

Eva Martínez, Teresa Montaner Gutiérrez, José Miguel Pina Pérez · Journal of Business Research · 2008 · 127 citations

Marketing, Advertising, Management +6

The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools?

Blanca Hernández Ortega, Teresa Montaner Gutiérrez, F. Javier Sesé et al. · Computers in Human Behavior · 2011 · 126 citations

Interactive Learning, E-learning, Learning Sciences +11

The effect of consumer's psychographic variables upon deal-proneness

Eva Martínez, Teresa Montaner Gutiérrez · Journal of Retailing and Consumer Services · 2005 · 102 citations

Behavioral Decision Making, Consumer Study, Compulsive Shopping +6

Characterisation of Spanish store brand consumers

Eva Martı́nez, Teresa Montaner Gutiérrez · International Journal of Retail & Distribution Management · 2008 · 79 citations

Current Buyer, Consumer Study, Consumer Research +18

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