José Miguel Pina Pérez

Modeling the brand extensions' influence on brand image

Eva Martínez Salinas, José Miguel Pina Pérez · Journal of Business Research · 2008 · 261 citations

Advertising, Brand Equity, Management +5

Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities

Rafael Bravo, Jorge Matute, José Miguel Pina Pérez · Journal of Business Ethics · 2011 · 227 citations

Organizational Communication, Spanish Financial Entities, Management +10

The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector

Jorge Matute, Rafael Bravo, José Miguel Pina Pérez · Corporate Social Responsibility and Environmental Management · 2010 · 200 citations

Customer Satisfaction, Price Fairness, Socially Responsible Product +15

The role of bank image for customers versus non‐customers

Rafael Bravo, Teresa Montaner Gutiérrez, José Miguel Pina Pérez · International Journal of Bank Marketing · 2009 · 147 citations

Customer Satisfaction, Bank Image, Consumer Research +19

The negative impact of brand extensions on parent brand image

Eva Martínez, José Miguel Pina Pérez · Journal of Product & Brand Management · 2003 · 147 citations

Marketing, Brand Equity, Extended Brand +12