Rafael Bravo

Family as a source of consumer‐based brand equity

Rafael Bravo, Elena Fraj Andrés, Eva Martínez Salinas · Journal of Product & Brand Management · 2007 · 296 citations

Family Associations, Consumer Research, Brand Strategy +19

Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities

Rafael Bravo, Jorge Matute, José Miguel Pina Pérez · Journal of Business Ethics · 2011 · 227 citations

Organizational Communication, Spanish Financial Entities, Management +10

The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector

Jorge Matute, Rafael Bravo, José Miguel Pina Pérez · Corporate Social Responsibility and Environmental Management · 2010 · 200 citations

Customer Satisfaction, Price Fairness, Socially Responsible Product +15

The role of bank image for customers versus non‐customers

Rafael Bravo, Teresa Montaner Gutiérrez, José Miguel Pina Pérez · International Journal of Bank Marketing · 2009 · 147 citations

Customer Satisfaction, Bank Image, Consumer Research +19

Downscale extensions: Consumer evaluation and feedback effects

Francesca Dall’Olmo Riley, José Miguel Pina Pérez, Rafael Bravo · Journal of Business Research · 2012 · 98 citations

Economics, Advertising, Digital Marketing +10