Iguácel Melero - Concepedia

Author

Iguácel Melero

Universidad de Zaragoza

Also Known As

Iguacel Melero, Iguácel Melero, Melero, IguÃ¡cel

Publications

Citations

H-Index

Concepts

All Affiliations

Universidad de Zaragoza Universidad de Sevilla Universidad Pablo de Olavide

About

Iguácel Melero is an author at Universidad de Zaragoza specializing in management, business, and business strategy.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	6	6	871
2	Management	6	6	871
3	Education	2	2	184
4	General Business	2	2	184
5	Business Administration	1	1	56

Iguácel Melero

Publications

952

Citations

H-Index

Page 1

	Year	Citations
Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success Elena Fraj Andrés, Jorge Matute, Iguácel Melero Tourism Management Environmental StrategiesTourism ManagementOrganization-environment RelationshipEnvironmental SuccessManagement	2014	456
RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT Iguácel Melero, F. Javier Sesé, Peter C. Verhoef UCJC Business and Society Review (formerly known as Universia Business Review) Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchMultichannel Marketing	2016	140
Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter? María Eugenia López-Pérez, Iguácel Melero, F. Javier Sesé Business Strategy and the Environment Firm PerformanceSustainable DevelopmentEducationSustainable InnovationSustainable Value Creation	2017	128
Managing Complaints to Improve Customer Profitability Jesús Cambra‐Fierro, Iguácel Melero, F. Javier Sesé Journal of Retailing Total Quality ManagementCustomer SatisfactionCustomer ProfitabilityService QualityManagement	2014	79
Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response Iguácel Melero, Teresa Montaner Gutiérrez European Journal of Management and Business Economics	2016	69
Does Specific CSR Training for Managers Impact Shareholder Value? Implications for Education in Sustainable Development María Eugenia López-Pérez, Iguácel Melero, F. Javier Sesé Corporate Social Responsibility and Environmental Management Corporate ReputationSustainable DevelopmentEducationSustainable Value CreationPartial Least Squares	2017	56
The Importance of Brand Values in Family Business Rafael Bravo, Edgar Centeno, Iguácel Melero Journal of Evolutionary Studies in Business-JESB	2017	12
Online customer-initiated contacts and the development of profitable relationships Jesús Cambra‐Fierro, Iguácel Melero, F. Javier Sesé Electronic Commerce Research and Applications Relationship MarketingCustomer SatisfactionInteractive MarketingManagementBusiness	2017	12

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