Concepedia

Iguácel Melero

IM

8

Publications

952

Citations

8

H-Index

2014

Active since

Affiliations

Universidad de Zaragoza(Current)

Universidad de Sevilla

Universidad Pablo de Olavide

Iguácel Melero is an author at Universidad de Zaragoza specializing in management, business, and business strategy.

Top concepts

BusinessManagementMarketingBusiness StrategyCustomer SatisfactionEducationGeneral BusinessCorporate ResponsesCorporate GovernanceStrategic Management

Publications per year

2014–2017

8

Publications

8

Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success

Elena Fraj Andrés, Jorge Matute, Iguácel Melero · Tourism Management · 2014 · 456 citations

Environmental Strategies, Tourism Management, Organization-environment Relationship +12

RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT

Iguácel Melero, F. Javier Sesé, Peter C. Verhoef · UCJC Business and Society Review (formerly known as Universia Business Review) · 2016 · 140 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +16

Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter?

María Eugenia López-Pérez, Iguácel Melero, F. Javier Sesé · Business Strategy and the Environment · 2017 · 128 citations

Firm Performance, Sustainable Development, Education +24

Managing Complaints to Improve Customer Profitability

Jesús Cambra‐Fierro, Iguácel Melero, F. Javier Sesé · Journal of Retailing · 2014 · 79 citations

Total Quality Management, Customer Satisfaction, Customer Profitability +5

Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response

Iguácel Melero, Teresa Montaner Gutiérrez · European Journal of Management and Business Economics · 2016 · 69 citations · Full text

Rows per page

1–5 of 8