Concepedia

María Pilar Llopis Amorós

MP

4

Publications

179

Citations

4

H-Index

2018

Active since

Affiliations

ESIC Business & Marketing School(Current)

EAE Business School

María Pilar Llopis Amorós is an author at ESIC Business & Marketing School specializing in marketing, business, and advertising.

ORCID

Top concepts

Publications per year

2018–2023

4

Publications

4

Social media communications and festival brand equity: Millennials vs Centennials

María Pilar Llopis Amorós, Irene Gil Saura, María Eugenia Ruíz Molina et al. · Journal of Hospitality and Tourism Management · 2019 · 86 citations

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Overtourism and sustainability: A bibliometric study (2018–2021)

Cristina Santos-Rojo, María Pilar Llopis Amorós, Juan Manuel García-García · Technological Forecasting and Social Change · 2023 · 56 citations

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Reacting to the paradigm shift: QCA study of the factors shaping innovation in publishing, information services, advertising and market research activities in the European Union.

José-Miguel Berné-Martínez, M. Arnal‐Pastor, María Pilar Llopis Amorós · Technological Forecasting and Social Change · 2020 · 26 citations

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The Role of Marketing Communications in Generating Brand Equity for an Event

María Pilar Llopis Amorós, Irene Gil Saura, María Eugenia Ruíz Molina · Event Management · 2018 · 11 citations · Full text

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