Concepedia

Chakravarthi Narasimhan

CN

Statistics

Publications

37

Citations

4.7K

H-Index

29

Active since

1983

Affiliations

Washington University in St. Louis(Current)

University of Alberta

University of Rochester

University of Chicago

University of Southern California

Chakravarthi Narasimhan is an author at Washington University in St. Louis specializing in marketing, economics, and business.

Publications per year

1983–2024

37

Publications

37

Competitive Promotional Strategies

Chakravarthi Narasimhan · The Journal of Business · 1988 · 622 citations

Business, Business Economics, Economics +11

A Price Discrimination Theory of Coupons

Chakravarthi Narasimhan · Marketing Science · 1984 · 500 citations

Social Sciences, Economics, Marketing +17

Individual Marketing with Imperfect Targetability

Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang · Marketing Science · 2001 · 363 citations

Business, Marketing, Marketing Management +15

A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

Paul R. Messinger, Chakravarthi Narasimhan · Marketing Science · 1997 · 345 citations

Business, Business Economics, Economics +16

Customer Profitability in a Supply Chain

Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan · Journal of Marketing · 2001 · 330 citations

Management, Business Economics, Supply Chain Management +12

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