Concepedia

Rakesh Niraj

RN

18

Publications

1K

Citations

14

H-Index

2001

Active since

Affiliations

Case Western Reserve University(Current)

Washington University in St. Louis

University of Southern California

Indian Institute of Management Ahmedabad

University of Guelph

Rakesh Niraj is an author at Case Western Reserve University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingEconomicsConsumer ChoiceStatistics

Publications per year

2001–2022

18

Publications

18

Customer Profitability in a Supply Chain

Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan · Journal of Marketing · 2001 · 328 citations

Customer Profitability, Customer Satisfaction, Management +10

Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship

Anand Jaiswal, Rakesh Niraj · Journal of Services Marketing · 2011 · 100 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +16

Information and Inventory in Distribution Channels

Ganesh Iyer, Chakravarthi Narasimhan, Rakesh Niraj · Management Science · 2007 · 97 citations

Inventory Management, Economics, Distribution Channels +12

Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions

Rakesh Niraj, Vineet Padmanabhan, P.B. Seetharaman · Marketing Science · 2008 · 93 citations

Applied Economics, Consumer Research, Multicategory Demand Models +18

Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites

Anand Jaiswal, Rakesh Niraj, Pingali Venugopal · Journal of Interactive Marketing · 2010 · 76 citations

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